The Meaning Behind The Name And Logo 

 

To me, the brand and visuals represented an experiment. The name was inspired by the idea of people wearing shirts that label us exactly as we are… Mammals. Which reaffirms our place in nature on an even plane with our fellow mammals. The irony of Mammal is that while humans are supposed to be more evolved and civilized than other mammals, we tend to be less so in many ways, doing more damage to each other, the creatures and the earth we share. The inspiration of the ‘Man vs. Bear’ silhouette supports the idea behind the name and emphasizes man’s tendency to fight an uphill battle to control nature. Mammal runs contrary to mankind’s conception of superiority based on power and intelligence. Mammal offers an alternative viewpoint. Our power and intelligence are most effective when blended with our unique traits of fallibility and vulnerability.